When a person starts an online business, the most important thing to focus on is to get targeted traffic. Most businessmen think that by just buying a website and telling a few people about it, they will start getting customers which will help increase sales. Unfortunately, this approach never works. Without targeted traffic, no online business can run smoothly and make money.
Today, there are millions of websites on the internet which provide information to their visitors. Every day, hundreds of new websites are being made which increase the options for internet users to find any desired information online, so if you want to attract traffic to your website, then the only way is by getting your website in front of those internet users who are in search of the products and services that your business is offering. Five proven and guaranteed ways are given below which will surely help in getting targeted traffic to your website.
1. Pay Per Click (PPC) Advertising
PPC advertising is one of the best and low-cost ways to attract targeted traffic to a website as one can get traffic to their website for as low as 0.01 per click. These clicks can be easily tracked using Google Analytics and Google Adwords. The first step is to create hyperlinks or banners for the PPC ads. These banners are then added to your Google Adwords account and distributed to website owners who have a business website related to your website and who are willing to advertise and get paid. When an internet user visits their website, he/she notices the banner and the possibility of clicking on that banner increases. When anyone clicks on the banner, it takes the visitor to your website, increasing traffic to your site.
2. Forum Marketing
Forums are the biggest source to attract targeted traffic to a website. If the businessman has knowledge about his potential customers, then it is easy to find them. Just find the forums on which you think you will find your prospective customers. For example, if you are running a furniture business, then type “furniture+forums” in Google. See the number of posts on the forum and if it looks busy, then join the community. Post interesting information on it from time to time. To advertise your website and to get the customers to visit it, just add the URL of the website in your signature. After adding the link, you don’t have to do anything; the link will work for you.
3. Article Marketing
Article submission to different article directories is a guaranteed way of attracting targeted customers to your website. You just have to write some informative articles related to your business and submit them to popular article directories like hubpages.com and articlebase.com. You can also publish those articles on other social media websites and submit them as guest posts on related blogs. Never forget to include a link to your website in the ‘about section’ and also be careful not to try and sell your products or services in the articles directly.
4. Paid Online Article Marketing
This is another kind of article marketing where you have to pay for your articles and get them listed in article directories. The amount of money you have to pay is less, and in return, it gives more profit. By paying, it is guaranteed that your article will appear on the main page of the directories. When any targeted customer reads that article, the possibility of visiting your website and purchasing from it increases.
5. “Stealing” other website’s customers
Stealing the customers of other websites is beneficial and you can do it online as well as offline. Search for businesses that are relevant to your business. For example, if you are in a business of selling wooden furniture, try to find websites that sell plastic furniture. Then ask the website owner to advertise your website in his monthly newsletter or advertise it by sending emails to his list of customers and tell him that you will also advertise his website in your newsletters. You will surely get benefit from this deal if that website has got thousands of customers. This method will increase the sale of your products and give you profit.