5 Proven ways to get Targeted Traffic to your Website

When a person starts an online business, the most important thing to focus on is to get targeted traffic. Most businessmen think that by just buying a website and telling a few people about it, they will start getting customers which will help increase sales. Unfortunately, this approach never works. Without targeted traffic, no online business can run smoothly and make money.

Today, there are millions of websites on the internet which provide information to their visitors. Every day, hundreds of new websites are being made which increase the options for internet users to find any desired information online, so if you want to attract traffic to your website, then the only way is by getting your website in front of those internet users who are in search of the products and services that your business is offering. Five proven and guaranteed ways are given below which will surely help in getting targeted traffic to your website.

1. Pay Per Click (PPC) Advertising
PPC advertising is one of the best and low-cost ways to attract targeted traffic to a website as one can get traffic to their website for as low as 0.01 per click. These clicks can be easily tracked using Google Analytics and Google Adwords. The first step is to create hyperlinks or banners for the PPC ads. These banners are then added to your Google Adwords account and distributed to website owners who have a business website related to your website and who are willing to advertise and get paid. When an internet user visits their website, he/she notices the banner and the possibility of clicking on that banner increases. When anyone clicks on the banner, it takes the visitor to your website, increasing traffic to your site.

2. Forum Marketing
Forums are the biggest source to attract targeted traffic to a website. If the businessman has knowledge about his potential customers, then it is easy to find them. Just find the forums on which you think you will find your prospective customers. For example, if you are running a furniture business, then type “furniture+forums” in Google. See the number of posts on the forum and if it looks busy, then join the community. Post interesting information on it from time to time. To advertise your website and to get the customers to visit it, just add the URL of the website in your signature. After adding the link, you don’t have to do anything; the link will work for you.

3. Article Marketing
Article submission to different article directories is a guaranteed way of attracting targeted customers to your website. You just have to write some informative articles related to your business and submit them to popular article directories like hubpages.com and articlebase.com. You can also publish those articles on other social media websites and submit them as guest posts on related blogs. Never forget to include a link to your website in the ‘about section’ and also be careful not to try and sell your products or services in the articles directly.

4. Paid Online Article Marketing
This is another kind of article marketing where you have to pay for your articles and get them listed in article directories. The amount of money you have to pay is less, and in return, it gives more profit. By paying, it is guaranteed that your article will appear on the main page of the directories. When any targeted customer reads that article, the possibility of visiting your website and purchasing from it increases.

5. “Stealing” other website’s customers
Stealing the customers of other websites is beneficial and you can do it online as well as offline. Search for businesses that are relevant to your business. For example, if you are in a business of selling wooden furniture, try to find websites that sell plastic furniture. Then ask the website owner to advertise your website in his monthly newsletter or advertise it by sending emails to his list of customers and tell him that you will also advertise his website in your newsletters. You will surely get benefit from this deal if that website has got thousands of customers. This method will increase the sale of your products and give you profit.

Driving traffic to your Affiliate site

Having your own affiliate network website can be a very useful thing, as you can sell other peoples products and services on your website and earn commission by selling affiliate stuff.

The key to earning money from any website and to increase sales is traffic. When you have visitors and users coming to your website, it will definitely increase your sales and earnings. However, driving traffic to your site, especially an affiliate site can be a big problem. This can be due to several reasons:

  1. You are taking data directly from some affiliate network, in the form of XML Feeds or fetching and displaying it on your site using an API key.
  2. Your site has very little content and data of its own, so the website you have mainly has duplicate data from the affiliate network website like Amazon shop.
  3. Your Title Tags, Meta Tags and content is not unique, so most of your pages might end up in Google Supplemental Index (Supplemental Pages)

Such a situation can be problematic for your website and for its business. Duplicate sites and sites which mainly use some kind of feed to display and fetch data, like RSS Feeds sites, Affiliate network sites etc. usually suffer from these problems and hence have a hard time in getting traffic from the search engines.

More Traffic more Sales

There are various ways by which you can drive traffic to your website.

Paid Advertising

PPC, also known as Pay-Per-Click Advertising by using Google Adwords or similar program. This can be effective and fetch highly targeted traffic if you carry out a proper PPC campaign. However, over time it can get very expensive.

Website Promotion and Marketing

Online and Offline Marketing and website promotion can also drive traffic to a website. These methods include banner advertisement, link purchases, Press Releases and offline promotion like newspaper ads, hoardings etc. Please note that Paid Advertising like PPC is also a kind of online marketing and promotion technique.

However, the results for these are short term, and only last while you spend money on your advertising campaign. As soon as your advertising budget exceeds, and you stop the promotion, you lose all kinds of traffic coming to your website.

Search Engine Optimization

This is the most effective of all these methods and also leaves long lasting results. Search Engine Optimization, also known as SEO involves changing your website pages in a way so that they become more Search Engine Friendly and hence achieve high rankings in SERPs (Search Engine Ranking Pages).

Some of the most important factors involved in SEO include:

  1. Keyword Research
  2. Market and Competitor Analysis
  3. Creation of Landing pages for the website, and defining a directory structure for the pages which is search engine friendly
  4. Content Writing and Addition to the website, related to the Keywords and website theme
  5. Title Tags, Meta Description and Keyword Tags generation for all the website pages
  6. Search Engine Friendly URL writing for all the pages
  7. Website submission to Search Engines, Web Directories, Article Directories and Social Bookmarking sites
  8. Getting Links (One-way links to the website) with appropriate Anchor Texts
  9. Monitoring the website progress and ranking on the Search Engines
  10. Improving the website and optimizing it, adding more contents and getting more links on a regular basis

SEO is a time taking process, and a new site can take up to 8 – 10 months to start showing in rankings for niche and competitive keywords on Search Engines. However, the results you obtain after all the efforts are fruitful, after which you can enjoy traffic coming to your website directly from the Search Engines including Google, Yahoo and MSN.

On first page of Google in less than 6 hours!

I launched a new section for SEO Jokes on my SEO Blog today and to my surprise, I was checking my website stats, when I found someone had visited my site by searching for ‘seo jokes‘ on Google! I quickly checked the SERPs and my blog was on the first page of Google for this not so competitive keyword 🙂 This happened in less than 6 hours since I added the posts on the blog!

My website is coming on the first page of Google and also on the regional Google Search Engine. See the results yourself in the screenshot below!

SEO Jokes Google SERPs

Ways to Promote your Blog

Have you recently launched a weblog and are looking for ways to promote your blog?

Listed below are links to blog link directories, and blog feed submission sites. Links to other useful blog promotion articles are also given.

Also, these articles and links for Blog promotion will be helpful:

If you have any more links, please do share with our readers.