Using Keywords in Anchor Texts

Before you start a links campaign for your website, or directory submissions, you need to decide the Keywords you will be targeting and the Anchor Texts which you will use for your links campaign. These anchor texts will use your important keywords in them which will help you in Search Engine Rankings for these Keywords.

Here are a few tips which will help you make your anchor texts.

1. Only use the most important Keywords in your Anchor Text

It is a good idea to do some Keyword Research using a Keyword Tool like Wordtracker to decide the most important Keywords related to the theme of your website. You should be using the popular search terms in your Anchor Texts which show up in the Search when you use the Keyword Tool.

You can find a very good Keyword Suggestion Tool at Digital Point.

2. Do not make the Anchor Texts too long

Long, rambling, keyword stuffed Anchor Texts make no sense and might actually harm you in Search Rankings. Search Engines might penalize your site for using a long keyword stuffed or spammy Anchor Text. Remember, your Anchor Texts should be short and to-the-point and should make sense.

3. Make your Anchor Text Useful

Don’t simply paste Keywords in the Anchor Text, separated by commas, like Keyword 1, Keyword 2, Keyword 3. This looks completely absurd and users won’t be interested to click on it. Your Anchor Text should be a coherent sentence or a short phrase which makes sense. Make your Anchor Texts natural.

4. Use Anchor Text variations

If you are targeting 5 or 6 important keywords, it is always a good idea to make 5 or 6 different Anchor Texts, each focusing on the targeted Keyword. You should use these variations when submitting your site to link directories.

5. Make different Anchor Texts for different Landing Pages

If you have several important landing pages in your site, which you want to promote using link building, make different Anchor Texts for each of these landing pages. Use a Keyword Tool and research for the Keywords for each of these landing pages. Then create 3 or 4 variations of Anchor Texts for each of these landing pages. You can then use these Anchor Texts to submit your site to Directories and Link Forms.

6. Relevance is most important

This might seem obvious, but relevance is the most important thing in Anchor Texts. If you are making Anchor Texts for a page for Blue Widgets, make sure you use Blue Widgets in the Anchor Text, instead of using keywords like Green Widgets, Cheap Widgets etc.

Remember, Search Engines also give importance to Relevance. If your anchor text has Blue Widgets in it, and your page also used the Keyword Blue Widgets in the Title, Content and Body of that page, the anchor text will work perfectly with that page.

These tips are useful for all sort of anchor texts, whether internal or from other websites. When you link to an internal page of your site, always use some meaningful anchor text like ‘Find more details for Blue Widgets‘, where Blue Widgets should be the link, instead of ‘Find more details for Blue Widgets here‘.

You can also find more tips for Anchor Texts by following these links:

Better Anchor Texts by John Chow

Anchor Text Optimization Tips

Too many Blog Comment Links can be Harmful

Many webmasters and website owners today have changed their focus from reciprocal links to non-reciprocal / one-way links due to the importance Search Engines give to one-way non-reciprocal links. There are a number of strategies that can be adopted to increase the number of one way, incoming links to a website. One of these, which you’ll come across, while reading many link building and development guides, is Blog Comments.

Leaving Useful Comments on blogs related to your niche is no doubt a very good idea to get links and users to your website. It is the easiest and most targeted method through which people will find you and will link to you if you provide useful comments and are a regular visitor to those blogs.

However, there is a very fine line in using Blog Commenting the ‘Ethical Way‘ and the ‘Unethical Way‘. If most of the incoming links to a website are from Blogs, and specifically from Blog Comments, Search Engines might end up penalizing your website.

Search Engines now consider websites that have a high percentage of links from Blogs as ‘Bad Neighborhood‘ sites. Domains that have a high occurrence of links that appear to be from blogs may be penalized by Search Engines. It may be normal for blogs and forums to have lots of incoming links from blogs, but for many commercial websites, a large percentage of links from blogs could indicate an attempt to increase search engine rankings through blog comment spamming.

So if you have a new website, and you plan to promote it and bring traffic and users to it through blog comments, make sure you have some other methods of attracting links to your website also, to even it all out. Incoming links from Blogs only can be harmful for your website.

Killer Link Building Strategies Mini Guide

I finally took out the time to write my own guide for some great link building strategies. The guide is now online at Killer Link Building Strategies. It still needs a lot of additions and I need to cover more topics in more detail. I’ll keep updating it regularly and make it the ultimate guide for link building for all the newbies out there learning link building and how to collect links for their websites.

I’m also thinking of making an even better and detailed version and maybe put it on my site in the form of an e-book.

Social bookmarking service Del.icio.us Firefox Add-on

Del.icio.us has recently launched the new and updated Add-On for Firefox which makes bookmarking websites easier and fast. Del.icio.us had been loosing a lot of its users owing to its slow speed to Bluedot.us, a competitor site, but recently, Del.icio.us has made significant speed improvements by their new bookmarking Add-On for Firefox which will prove to be beneficial for them.

The latest Del.icio.us Add-On for Firefox can be downloaded here.