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How to get Ideas for your Blog Posts

I’ve been thinking to start publishing regularly on my blog, and I needed ideas for that. I found out several good tips on how to get ideas for your blog posts, and I’m sharing them here to help other bloggers too!

Use Google News – Google news (http://news.google.com) is a great way to stay updated with industry related news. Use your keywords to find latest news and updates to find a story which interests you. You might find an interesting news story, or you can write about something you agree or disagree with. Be sure to search around for related stories to get ideas and use your thoughts while writing content. Remember, do not simply repost summaries of the news you read on Google because that will only lead to duplicate content being added to your site. If you add your opinion or view point in the article, it gives it genuine value and makes it more interesting for the readers.

Leading Industry Blogs – Find out what other leading industry bloggers are discussing and posting on their blogs. If something new is happening in your industry, you should discuss it on your blog too. Read through “expert” blogs of your specific industry and subscribe to their RSS feeds.

Website User Logs – Use your website analytics to look for “long tail” keywords or phrases which are relevant to your website. Find information about those subjects and write detailed articles about these areas. Since these keywords were used by users when they come to your site, they will be interested in reading more about them. Focusing on less popular or obscure phrases, keywords and search terms helps in bringing targeted customers and readers to your site. These keywords will also attract more traffic to your site or blog.

Search for specifics in your industry niche – You might think that there is a lot of information related to your industry published on the internet, but that is not always the case. If you start searching a particular topic, you will find areas which have minimal content published. If you are searching for it, there can be other users searching for it too. Use this opportunity to develop and write content. Do your research and write a blog post on that topic.

If you are good at tackling controversial topics, which most people find difficult to write about, you can consider writing challenging content as an opportunity. These kinds of topics are often overlooked, but can attract a lot of users to your blog, which will result in an increase in the number of comments people leave on your posts.

You might be wondering that the sources for new content mentioned above are all originating from content already present on the web, but you will be surprised to know that ideas for blog posts are mostly influenced by other web content. Use these tips to write unique, fresh and compelling content to add to your blog. You will not only find an increase in the website rankings and search engine traffic, but you will also experience an increase in your subscribers.

Tips to Optimize a Multilingual Website

When it comes to internet marketing, being creative is a prerequisite. Sticking to the conventional marketing ideas can be detrimental in the long run as it may limit the potential of your business. One of the techniques that you can use to maximize the potential of your website is to make it a multilingual one, where people from different countries can comfortably search for the information that they want. SEO services are therefore very crucial when it comes to multilingual website optimization. There are over two hundred languages in the world and targeting most of them as a site optimization strategy can really put you ahead of the pack.

Firstly, one of the most trusted strategies for optimizing a multilingual website is through geo targeting. In layman’s language this involves creating micro sites that specifically target particular visitors from another country. To make your sites friendly for your users, the micro sites should offer the prices of the goods or services that you are offering in the currency of that particular region, along with the relevant language. Chances of your main website overshadowing the micro site will therefore be minimized. You would want to do this as the main site is usually the most optimized. However, achieving this is not a mean feat and an experienced SEO services provider is required to make this strategy a success.

Mostly, website optimization, even for a multilingual one, cannot achieve its target if there is no appropriate and adequate use of the relevant keywords. For a multilingual website you need to select and use the keywords of the target language appropriately. Do not make a mistake of merely picking keywords from your main website and translating them in to other languages; this will not work. The meaning of words and phrases change depending on the context and this can mostly happen when translation is being done from one language to another. Context and language-specific use of keywords is very crucial for a multilingual website.

Apart from making micro sites which use the target regions language and currency, along with the relevant keywords searched highly in the regional search engines for that region, you should ensure that your website has attracted inbound links that are local. Regional links are the ones that are usually behind SEO success. The main idea here is to create content that is localized with an aim to attract traffic from your target country or region.

An SEO service provider should use the inbound links of their clients’ sites to create an advantage, even if they have no control over where these may be coming from. Sticking to the basics of inbound marketing can also be very crucial. However, you still need to stick to the rules of thumb in as far as optimizing a multilingual website is concerned.

How to view RSS Feeds in Google Chrome properly

If you are having trouble viewing RSS feeds for your site or any other website in Google Chrome, then you might be looking for a solution. Google Chrome shows a bunch of unformatted text when you click on an RSS feed button instead of a correctly formatted feed like you would see in Firefox web browser and Internet Explorer. By default, you would see something like the text shown below in your Google Chrome browser.

RSS feed in Google Chrome:

RSS in Google Chrome

This is because Google Chrome does not have a built in feature to display RSS feeds in the browser. However, the solution is quick and easy. Simply install the RSS Subscription Extension by Google in your browser which auto detects RSS feeds on the page you are reading. If the extension finds an RSS feed on the page you are reading, it will display an RSS icon in your address bar, or the Omnibox as shown in the picture below. Simply clicking on the icon will allow you to preview the feed and subscribe to it.

RSS icon Google Chrome

How to resolve osCommerce search results show no products on search criteria

If you have a small osCommerce store and have a limited number of products added to the store, you might run into the problem that no search results show up when you type a product name or keyword in the search box. The message you would usually see says “oscommerce There is no product that matches the search criteria.

I ran into a similar problem recently when adding products to a small store for a client. The store had 6 products only, and each of them was manufactured by a different manufacturer. Since the products were related, I also did not add any categories or sub-categories to the web shop as I felt it was not needed. But this is where I went wrong.

Solution

If a product is not added to any category or sub-category, it will not show in the search results. So the solution to this problem is to simply make a dummy category, like “our products” and add all the products to that category.

This might sound like a really simple solution, but it works. You can simply hide the category box if you do not want to display it on the website.

If your products are not assigned to any category then they won’t come up in the search results, nor in the advanced search results.