Website traffic and users are two of the most important aspects of online marketing. Traffic is the root of all sales and revenue generated from any business, whether it is in a market or shop or online on a website over the internet. Many people who start their website to earn money online or to make sales from their websites usually face the most difficult and the most crucial steps in making their online presence a success, which is getting more visitors to your website.
Website owners and newbies especially need some kind of guidance or assistance to help make their online presence a success by driving more and more users to their website. Tony Williams’ ebook named Web Traffic in black and white is just the book to cover all the different kinds of methods that one can use to drive traffic to their website. I recently got a chance to read the e-book and in my opinion the book has everything you need to know about the secrets of driving traffic to your website, whether it is free traffic or paid traffic using PPC or any other kind of online advertisement. After reading it, I was surprised to find several methods which I was overlooking which could actually drive tons of traffic to my sites.
Guide to Drive Traffic to your site
There are lots of ways of driving traffic to a website, including white hat and black hat methods. Most of the methods involve optimizing your website so that it ranks high on the Search Engine Ranking Pages (SERPs). The ebook discusses all the possible methods that one can use to drive traffic to their website.
- Keyword Research
One of the most important steps before starting any website is a thorough Keyword research, which helps refine your niche, the topics you should be targeting in your area of interest and other niche or long tail keywords which you can target to drive traffic to your website.
- Start Early
As with any other profitable niche or idea, you should always start your website or new project as soon as you think of the idea. Starting a website early can also help you drive more traffic to your website, especially if the topic id related to something new which can cause a hype among the internet users. Also, starting a website early can help you prevent the Google sandbox penalty and your site will get indexed over time, which will eventually lead traffic to your site.
- On-page optimization and formatting
This part of the ebook covers some of the most crucial and important factors any website owner needs to know who is interested in driving quality and targeted traffic to their website. Some of the on-page factors addresses in the book include Title Tags, Meta Tags, Alt Tags, on-site optimization and similar factors you should be aware of before starting your online project.
- Fresh and regularly updated content
As most of you might already know, Content is King in the SEO world. Regularly updated websites help drive a lot of traffic to them, and also get natural back links to them from other websites.
- Buying Traffic
Paid traffic using PPC (Pay Per Click) methods, Online Advertising, Banner exchanges, Paid Links and reviews are all different methods of driving traffic to any website. Many more traffic buying methods are explained in detail in the ebook.
- Free Web Traffic
Like paid traffic driving methods, there are also free methods which can be used to drive traffic to any website. These methods include Social Bookmarking, Traffic Exchanges, and similar methods.
- Getting Links for your site
Links are the most important factors when it comes to website rankings for any website. Where Content is considered as King in the SEO World, Linking is considered the Queen in Search Engine Optimization. The ebook discusses and explains the importance of Anchor Texts and discusses all the different methods for “How to get Backlinks” which you wouldn’t want to miss at any cost!
- Search Engine Indexing
Once your website is up and running, you need it properly indexed on the Search Engines to achieve any rankings on the SERPs. Methods that can help you get your site properly indexed on the Search Engines are also discussed in detail in Web Traffic in Black & White by Tony Williams.
- Black Hat Methods
Any kind of black hat methods of SEO or promotion should be avoided for a website at all costs, and this section for Black Hat Methods guides newbies about the things they should avoid in order to stay away from any Search Engine Penalties or ban.
- More Traffic Building Ideas
Tony discusses several other traffic building ideas that you can use to drive traffic to your website. You can actually use these methods to drive a wealth of traffic to your site, for free!
- Surefire methods of getting traffic
The e-book lists all the Surefire methods of getting traffic to your website, which you will find useful and helpful, even if you have been in the website promotion business for some time now.
So if you are serious about making your online business a success by driving traffic and users to your website, then you should definitely go for the Ultimate Web Traffic Guide by Tom Williams. And the best thing about it is that it is only for $27 and you can instantly get it delivered to your mailbox by ordering online.