Search engine optimization is the process of optimizing the site as per the needs of search engines. Nowadays most of the users using the search engines like Google, Yahoo and MSN for search on the internet. Because of that its very important for site to rank high on the search engines. High ranking sites on search engines can generate lots of business and its one of the very powerful tool for brand promotion.
SEO optimization is mainly divided into two parts.
- Onpage optimization
- Offpage optimization
Below are the major factors of onpage optimization
- Title / Meta Tags
- Keyword Research & Analysis
- Site Navigation
- HTML Sitemap
- Content Analysis
- URL optimization
- Google Analytics Implementation
Below are the major factors of offpage optimization