Some people think that the design of a website has nothing to do with the SEO or Search Engine Optimization of a website. However, this is a completely wrong assumption. Search Engine Optimization is affected by a number of factors, which include both on-page optimization as well as off-site or off-page optimization techniques.
Title Tags, Meta Keywords and Meta Description Tags, along with the website content and keywords used in the body content all contribute towards the on-site or on-page factors. What webmasters sometimes ignore is that the design and development of a website is also another factor which affects Search Engine Rankings.
A website can be designed with a table layout or it can be made div-based. The DIV based design uses CSS styling to control the layout of the entire page. Since most of the design is controlled through the CSS Style Sheets, the HTML code of the web pages itself decreases considerably, hence improving the Text to HTML ratio of every page of the website. This improvement helps in on-page optimization and hence, can lead to improved Search Engine Rankings.
Having a Search Engine Friendly website is important for improved Search Engine Rankings. Some webmasters focus on making their websites W3C compliant. However, it should be taken into consideration that W3C standards are over-hyped and making websites compliant is not extremely necessary.
Other factors which contribute to having a Search Engine Friendly website include the following:
- Text based navigation
- Good Internal Linking of the web pages
- Website Sitemap
Other things to avoid are the following:
- Flash navigation
- JavaScript drop down navigations
- Use of Frames
- Flash based website
So when you design and develop your website, make sure you follow the above listed points to make it as Search Engine Friendly as possible. Stay tuned for more tips on making search engine friendly websites.