What is SEO?
Search engine optimization is the process of optimizing the site as per the needs of search engines. Nowadays most of the users using the search engines like Google, Yahoo and MSN for search on the internet. Because of that its very important for site to rank high on the search engines. High ranking sites on search engines can generate lots of business and its one of the very powerful tool for brand promotion.
SEO optimization is mainly divided into two parts.
- Onpage optimization
- Offpage optimization
Below are the major factors of onpage optimization
- Title / Meta Tags
- Keyword Research & Analysis
- Site Navigation
- HTML Sitemap
- Content Analysis
- URL optimization
- Google Analytics Implementation
Below are the major factors of offpage optimization
Link Building
Backlinks for the site can be generate by directory submissions, article submissions, press releases, social bookmarkings.
Affiliate Freebies and Marketing Ideas » Blog Archive » What is SEO? said,
September 29, 2007 @ 8:02 am
[…] Original post by admin […]
Directory Submissions » Directory Submissions September 29, 2007 10:30 am said,
September 29, 2007 @ 9:34 am
[…] What is SEO? Below are the major factors of offpage optimization. Link Building. Backlinks for the site can be generate by directory submissions, article submissions, press releases, social bookmarkings. […]
What Are August’s Top Commentators Up To? | Hannes Johnson dot Com said,
October 31, 2007 @ 8:02 pm
[…] Rosie over at SEO Reloaded has a nice brief description of what SEO is. Internet marketers use a lot of acronyms and not everybody knows what SEO is
Well, it stands for Search Engine Optimization - check Rosie’s post for more details. […]
Best SEO/SEM services... said,
June 16, 2008 @ 2:35 am
Search Engine Optimization (SEO) is done for getting good position in search engines. But, only doing it ethically provides better results and ranking. There are lots of search engines to help people what they want, like Google, Yahoo, MSN, AltaVista etc but the top search engine is Google. Mostly, every webmaster/SEO firm firstly optimizes websites for Google.
I am expanding the factors of on-page & off-page optimization that are mentioned in the original post that help a website to be noticed effectively by search engines.
On-page:
•If possible use domain name that reflect your business nature i.e. use targeted keywords like www.ukdomains.com
•Use hyphens (-) for long domains instead of underscores (_) i.e. www.uk-lowcost-domains.com & also use keywords in page names
•In Title Tag, 5 to 7 highly targeted keywords work well
•Use best suitable keywords in every page of your website, but avoid repetition and over use. Your page should not look like a search engine page, but it should be useful for visitors
•Remember! “Content is every thing”. Your content should be interesting and valuable by visitors.
•Use keywords in Headings, Alt Tags, Hyperlinks and file names
•Use Bullets & Text styles (bold, italic)
•Use search engine friendly navigation. It is highly recommended not to use JavaScript menus because search engines do not read them. Try to use DIV based or combination of CSS & JavaScript menus and put your relevant keywords in it.
•Try to avoid Flash based content in your website because search engines ignore Flash completely. Though, some Flash optimization techniques are implemented but at the end, search engines face problems while indexing.
Off-page techniques;
•Pay-per-Click advertising using Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
•Participating in quality blogs, forums (with your signatures that contain your website address, email etc) & social networking sites
•Postings in famous groups like Yahoo, Google & MSN
•Participating in Yahoo Answers
•Banner/Link Exchange program
•Emailing promotional newsletters to targeted customers with your signatures (but avoid spamming)
•Posting free classified ads on quality sites