SEO Glossary


The world of SEO and Internet Marketing has gained considerable popularity in the last few years, and has its own language and dictionary of terms. We have compiled a list of some of the most used words in Search Engine Optimization and other Internet related terms to help you.

Select a letter to see the terms starting with this letter.

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Glossary starting with 'G'

Clicking on the glossary term will take you to information about that term.
• Gateway Page • Geo Targeting • Google • Google Bot • Google Dance • Google Everflux • Gray Hat SEO • Gulliver


# Term and Description
1.

Gateway Page

Special highly optimised web pages that are created in order to rank well when a user enters a certain key phrase, or search term, into a search engine. Also known as Doorway pages and Hallway Pages.
2.

Geo Targeting

An advertisement targeted at a specific geographical region, area or location.
3.

Google

The largest and currently the #1 search engine.
4.

Google Bot

The crawlers or spider which index pages into Google.
5.

Google Dance

The process of updating Google's servers, which generally takes place once every two or three months.
6.

Google Everflux

This denotes the continuous changes in the Google search results pages.
7.

Gray Hat SEO

Gray hat SEO is a special kind of Search Engine Optimization trying to stay between White Hat SEO and Black Hat SEO.
8.

Gulliver

The name of the web crawler for Northern Light.

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