The world of SEO and Internet Marketing has gained considerable popularity in the last few years, and has its own language and dictionary of terms. We have compiled a list of some of the most used words in Search Engine Optimization and other Internet related terms to help you.
Select a letter to see the terms starting with this letter.
| # |
Term and Description |
| 1. | Cascading Style SheetsUsed to manipulate and easily manage the design of a website. Abbreviation: CSS |
| 2. | Click popularityThe technique of measuring the relevence of search results by monitoring user behaviour from the search results. If more users click on a search result, that result is considered more popular. If users click on a result and return to the SERPs within a short period, the site is viewed as less popular by the Search Engine. This relevence or popularity is considered by search engines to order their Search Results for different Search terms. |
| 3. | Click RateSame as CTR, Click Through Rate. The ratio of impressions shown to the number of clicks. |
| 4. | Click Through RateThe ratio of impressions shown to the number of clicks. |
| 5. | Click-ThroughA click on a link that leads to another website. |
| 6. | Click-TrackingThe use of scripts in order to track clicks on inbound and outbound links from a website. |
| 7. | CloakingDelivering highly optimized content to specific crawlers/spiders. This is generally used to trick spiders into seeing optimized content and is considered Black Hat SEO. |
| 8. | ClusteringGrouping of results from one domain under one listing in search engine results pages. Usually, search engines display 2 results from the same site, followed by a link for 'More results from this site'. |
| 9. | Clustering engineA search engine which automatically groups search results into related themes. Some examples of Clustering engines are Vivisimo and Prisma. |
| 10. | Comment TagA tag in HTML that is invisible unless viewed through the source code. |
| 11. | Content Targeted AdCTA refers to the placement of relevant PPC ads on content pages for non-search engine websites. |
| 12. | Conversion RateThe relationship between visitors to sales or actions. If 1 person out of 100 purchases a sites product, it has a conversion rate of 1 to 100. |
| 13. | ConversionsIf a user clicks on an ad and proceeds to make a purchase of a product or carry out the desired action in the same session, it is calloed a conversion. |
| 14. | CopywriterA person hired or employed to write advertising or publicity copy. |
| 15. | CopywritingAlso known as business writing, copywriting is any writing that sells a product or service or increases the chances of converting users to customers by promoting the product or service. Copywriting is essential for websites trying to sell products through their site or through emails. |
| 16. | Cost per ActionWhere you pay for a specified action such as a purchase. |
| 17. | Cost per ClickWith this you are charged for every click your link on someone's website receives. |
| 18. | Cost per LeadWhere you pay for a lead i.e. if someone does something. |
| 19. | Cost per ThousandWhere you pay for each 1000 impressions. Abbreviation: CPM |
| 20. | CounterA program or script that counts hits/visits to a page. |
| 21. | CPACost per Action. Where you pay for a specified action such as a purchase. |
| 22. | CPCCost per Click. With this you are charged for every click your link on someone's website
receives. |
| 23. | CPLCost per Lead. Where you pay for a lead i.e. if someone does something. |
| 24. | CPMCost per Thousand. Where you pay for each 1000 impressions. |
| 25. | CrawlerA program that goes through websites and gathers information for the crawler's creator. |
| 26. | Cross LinkingThe procress of multiple sites linking to each other in order to inflate link popularity and improve results. Many search engines have started penalizing cross-linking. |
| 27. | CSSCascading Style Sheets. Used to manipulate and easily manage the design of a website. |
| 28. | CTAContent Targeted Ad. CTA refers to the placement of relevant PPC ads on content pages for non-search engine websites. |
| 29. | CTRClick Through Rate. The ratio of impressions shown to the number of clicks. |
If you feel that some of the information or terms are incorrect, outdated or missing, you can send us an email to report the error, using the Contact Us page.
