SEO Glossary
The world of SEO and Internet Marketing has gained considerable popularity in the last few years, and has its own language and dictionary of terms. We have compiled a list of some of the most used words in Search Engine Optimization and other Internet related terms to help you.
Select a letter to see the terms starting with this letter.
Glossary starting with 'S'
Clicking on the glossary term will take you to information about that term.
• Scooter • Search Engine • Search Engine • Search Engine Optimization • Search Engine Submission • Search Term • SEM • SEO • SERP • Site Map • Sitematch • Slurp • Spam • Spamming • Spider • Spider Trap • Splash Page • Sponsored Listings • Stop Word • Submission
| # |
Term and Description |
| 1. | ScooterThe search crawler of Altavista. |
| 2. | Search EngineA site which searches the web for sites which are relevant for a given search query. |
| 3. | Search EngineA site which searches the web for sites which are relevant for a given search query. |
| 4. | Search Engine OptimizationThe process of optimising a website or web page to increase its visibility within the search engine results, and hence improve rankings. |
| 5. | Search Engine SubmissionThe process of submitting a website to Search Engines for listing and inclusion purposes. |
| 6. | Search TermThe word or phrase entered by a user into a search engine to perform a search. Also known as a query. |
| 7. | SEMSearch Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, Paid Listings, etc.) |
| 8. | SEOSearch Engine Optimization. The process of optimising a website or web page to increase its visibility within the search engine results, and hence improve rankings. |
| 9. | SERPA search engine results page. |
| 10. | Site MapA hierarchical visual model of the pages of a Web site. Site maps help users navigate through a Web site that has more than one page by showing the user a diagram of the entire site's contents. They also help search engines in spidering and indexing the pages of the website. |
| 11. | SitematchA Yahoo service that embeds paid links into the main index. This program runs alongside their free crawl service and offers websites the opportunity to get their pages indexed more quickly. |
| 12. | SlurpThe Inktomi search crawler. |
| 13. | SpamThe act of excessively manipulating your website and web pages in order to gain search engine rankings. Some of the most popular spamming techniques include keyword stuffing, and using hidden text on web pages etc. |
| 14. | SpammingAn attempt to feed misleading information to search engines in order to gain favourable positioning. Spamming techniques usually lead to the website to a ban on the search engines. |
| 15. | SpiderA program that visits and downloads specific informaiton from a webpage. Also known as a Crawler. |
| 16. | Spider TrapA spider trap is anything that would prevent a spider from crawling your page or site. If a spider can't crawl through your site, the site won't get indexed. |
| 17. | Splash PageAn introduction page that is used for branding purposes before the user reaches the home page. |
| 18. | Sponsored ListingsListings within search engine results pages which have been paid for by advertising sites. The best examples of Sponsored listings are Pay Per Click listings, offered by Google, Yahoo and Overture. |
| 19. | Stop WordStop words are words that are ignored by search engines when indexing web pages and processing search queries. Also known as 'Filter Words'. |
| 20. | SubmissionThe process of submitting a site to a search engine or directory. |
If you feel that some of the information or terms are incorrect, outdated or missing, you can send us an email to report the error, using the Contact Us page.
