SEO Glossary


The world of SEO and Internet Marketing has gained considerable popularity in the last few years, and has its own language and dictionary of terms. We have compiled a list of some of the most used words in Search Engine Optimization and other Internet related terms to help you.

Select a letter to see the terms starting with this letter.

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Glossary starting with 'R'

Clicking on the glossary term will take you to information about that term.
• Rank • Ranking Algorithm • Rate Card • Reciprocal Link • Referrer • Refresh Tag • Robot • Robots.txt • ROI


# Term and Description
1.

Rank

How well a particular web page or web site is listed in a search engine or advertising results.
2.

Ranking Algorithm

A series of mathematical formulae which are used by search engines in order to rank websites and web pages.
3.

Rate Card

A sheet with pricing information.
4.

Reciprocal Link

Where 2 sites exchange links in order to exchange traffic and users.
5.

Referrer

The page from which a user has come.
6.

Refresh Tag

A tag which defines when and to where a page will refresh.
7.

Robot

Generally the name given to a spider / crawler. Anything that is not a human visitor.
8.

Robots.txt

A file created to direct the search engine spiders in specific directions of the website.
9.

ROI

Return On Investment. In relation to search engine advertising, it often refers to sales per lead.

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