SEO Glossary
The world of SEO and Internet Marketing has gained considerable popularity in the last few years, and has its own language and dictionary of terms. We have compiled a list of some of the most used words in Search Engine Optimization and other Internet related terms to help you.
Select a letter to see the terms starting with this letter.
Glossary starting with 'O'
Clicking on the glossary term will take you to information about that term.
• Off-page Optimisation • On-page Optimisation • Open Directory Project • Opt-in list • Optimization • Organic Search • Outbound Link • Overture
| # |
Term and Description |
| 1. | Off-page OptimisationOff-page SEO is what can be done off the pages of a website to maximise its performance in the search engines for target keywords. The most important factor in Off-page optimization is link building and link popularity. |
| 2. | On-page OptimisationAny SEO method uses on the web page / website which is visible to visitors and search engine spiders. This includes changing headers, content within body tags, headings, and both internal and external links on the pages. |
| 3. | Open Directory ProjectA large directory of websites run by volunteers. Their database is used by
many website across the internet. Also known as DMOZ. |
| 4. | Opt-in listA list of email addresses of people who have opted to receive information, news and alerts from you on a regular basis. |
| 5. | OptimizationFine tuning a website or webpage with the ultimate goal being to ascertain a higher
position in all or a specific search engine's results. Also known as Search Engine Optimization, SEO. |
| 6. | Organic SearchSearch results that are shown on search engines due to relevancy to the search terms, not by sponsored placement. Also referred to as "organic", "natural" or "algorithmic" search. |
| 7. | Outbound LinkLinking from your website or webpage to another website or webpage. |
| 8. | OvertureA Yahoo! owned PPC company. As well as providing Yahoo! with their PPC listings they also supply several other notable search engines and portals with PPC listings such as MSN. |
If you feel that some of the information or terms are incorrect, outdated or missing, you can send us an email to report the error, using the Contact Us page.
